360 Creative + Digital Direction
Glamhive and Mary Kay Global Present
Step and Repeat
Digital Director
Directed all visual content both In person and remotely for a TikTok based styling competition.
Shot all content captured In Los Angeles and built asset lists and interview asks for anything captured remotely.
We are In process of repurposing the hours of Interviews for YouTube, LinkedIn, podcasts, and Instagram Reels.
Sizzle
Created for pre-show marketing and an ad campaign throughout.
Dear Life, Dear Death
Creative Director
This campaign created to support the release of the book Dear Death by Diane Button, an end-of-life doula.
The assets were intended to be sharable and merchandised.
The creative is centered on the lessons learned from the dying about living life. We wanted to bring a levity to the dark.
Moving Quotes
Because social apps are favoring videos, we developed a way to deliver the text with movement.
Henrietta Hudson
Digital Director
Directed full visual rebrand focusing on campaigns, merchandise, and fundraising.
The creative aim was to mirror the evolution of the bar – from a punk dive bar to a midcentury modern lounge. We wanted to both pay homage to our history and welcome our future. The result Is a range In creative targeting the full range of generations of patrons.
To represent the Inclusivity of the space, we now call It "a queer human bar built by dykes."
Full Merch Store
New Menu Design
Vax-Required poster for social and door – Because our activist history Is rooted In the AIDS crisis, we created this art to reference an AIDS poster that hung In the window for 10 years In the 90's
"Sharable" content for Instagram – this post still has the most shares to story of any static content
It was created the day we knocked down the tiles of the bathroom for the first time In 30 years.
Poster sold to support the renovation.
Press
The scope of work ended up managing PR and media relationships Including the NYT, Grubstreet, Forbes, and more.
Here Is an (edited for relevant content) clipping from Gay City News that represents the work we were doing well.
Music
Artist Creative Direction
Artist creative direction Is a collaborative experience. I work to convey their identity and serve It to their audience In the best possible way. Most of my work Is establishing a visual Identity through photographic style, video templating, and typography that can then be executed without my presence.
Because of this, wrapping up "my work" In a portfolio Is nearly Impossible because It Is a meeting of minds and then taken over by the artist and their Internal team.
before: too much selling, not enough heart
after: representative of the sound and the artits
Z Berg - Title Design, Art Direction, and Assembly
Misc. Social Content
Amber Ibarrecce
Full campaign of art-In-process pieces combined with childhood and current video footage
Used artist's own materials to create moving pieces with potential for social video and NFTs.
Interview with audio only: Used Images, text, and audio motion graphics to maintain a dynamic viewing experience
Made In Collaboration with the NYC Dyke March.
Spray Emu
Directed and executed Illustration-based pieces for social media ad campaign
before: messy, not right for the market
after: bright, fun, and clean like the product
Barkbox
Created story spotlight for rescue dog.
Listed here because it is still viral.